Wednesday, February 27, 2008

Why buy the cow...


We all know the saying. I worry about this...

So many creative and educated people give away their valuable expertise... And then there are people who work very diligently to educate and train themselves, and then earn a living by teaching what they've learned. We all have choices, and I am not suggesting that no one should ever offer anything of value for free...

But...

Try a web search for how to do just about anything, and you will be confronted by an avalanche of advice. This is both the beauty and the curse of the information age. Too many choices, and I freeze, surveying all of my options until I achieve a breakthrough, (or breakdown) and decide to seek a more organized, (usually purchased) reputable source.

And, you think you want something custom made? Now, there are more choices than ever...

Custom bags?
Custom books?
Custom T-shirts?

(No affiliation with any of the above...)

But, I find, many people don't have a specific idea in mind... just a desire for that unattainable "other" thing. Which leads to this endless brainstorming...

A trend I am now noticing, is this voracious appetite for expertise, followed by endless considering and weighing of options, followed by complete abandonment of the intended project. We expand our fabric stashes, pile up old issues of magazines full of "ideas", and buy new tools in hopes of completing projects faster, or building the best mousetrap.

Today's New York Times features a great article on the cost of keeping your options open. Maybe closing some doors is a good idea...

So, my point is, with no investment of our own, is this flood of free advice and expertise just something we will just consume and dispose of without a second thought? Free milk, so to speak? Or, willl the opposite happen, making us value the work of people who carefully put together (and charge for) presentations, classes, books and kits for us even more?

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